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How can Adidas help the LGBT+ community of Russia,
where gay propaganda is illegal?

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Ahead of Moscow’s annual Colour Run adidas will launch a new range of multicoloured trainers.
 

We’ll use Grindr to send secret messages to members of the LGBT community, so only the right people know the truth.

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We’ll instruct our allies to remove a hidden panel on the shoes, revealing hidden words.

This imprint will leave a parting message of Pride on Moscow’s paint-splattered streets.

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