How can Adidas help the LGBT+ community of Russia,
where gay propaganda is illegal?
Ahead of Moscow’s annual Colour Run adidas will launch a new range of multicoloured trainers.
We’ll use Grindr to send secret messages to members of the LGBT community, so only the right people know the truth.
We’ll instruct our allies to remove a hidden panel on the shoes, revealing hidden words.
This imprint will leave a parting message of Pride on Moscow’s paint-splattered streets.