Between the ages 2-6 kids begin to explore and develop their identities.
What can LEGO do to help children explore their own identity?
LEGO figures with photo-printed faces will let people see themselves with any body they want, allowing children (and adults) to explore and embrace new identities.
Allowing kids to scan their faces using mobile devices, they can upload themselves as
characters on their digital LEGO games.
An AR Snapchat filter lets people mix and match LEGO bodies with their face.
This will reimagine the role of LEGO as a tool to explore oneself.