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Between the ages 2-6 kids begin to explore and develop their identities.

 

What can LEGO do to help children explore their own identity?

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LEGO figures with photo-printed faces will let people see themselves with any body they want, allowing children (and adults) to explore and embrace new identities.

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Allowing kids to scan their faces using mobile devices, they can upload themselves as
characters on their digital LEGO games.

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An AR Snapchat filter lets people mix and match LEGO bodies with their face.
This will reimagine the role of LEGO as a tool to explore oneself.

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